What is the Business Model? |
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The “Holy Grail” of business is profitable growth. More specifically, however, businesses are striving for sustainable profitable growth. Our experiences have taught us there are three primary drivers that have the greatest impact on sustainable growth: 1) Customers, 2) Culture, and, 3) Leadership. The most important work a leadership team does is to positively influence these drivers in order to achieve or enhance sustainable growth.
Customer loyalty is the single, greatest influencer of sustainable growth. Leaders focus not only on how to gain more customers, but, more importantly, how to move customers from merely satisfied to satisfied and loyal. The goal is to receive continuous feedback from the customer regarding loyalty factors and then enroll the employees in finding new opportunities to add value to these factors.
Organizational Culture can be a leader’s worst nightmare or best asset. Why? The function of a leader is to bring about change, whereas the function of a culture is to keep things the way they are. The challenge for the leader is to understand this dichotomy and help shape the culture into one of commitment rather than mere compliance. The goal is to create new and powerful cultural norms (beliefs and behaviors) that support the current and future business strategies.
Leaders have two major responsibilities: 1) To create the strategy—where we are going and how we are going to get there, and, 2) To enroll the people in wanting to get there with all their commitment, passion, cooperation, and creativity. Leaders need to be adept at facilitating those organizational changes that result in: 1) reducing costs, 2) increasing top line revenue, and/or 3) creating greater differentiation and unique value to the customer’s buying experience.
What can your organization expect?
How is this implemented in your organization?
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